Customer Relationship Management (CRM)

Customer Relationship Management (CRM) are software systems that help you collect and process data relating to your clients in order to customize and even individualize your approach to providing service to them.

The CRM database may contain information on the consumer preferences of you clients, so that you offer them products and discounts best suited to their interests.

If you bought a book from an online bookstore for instance, you would most likely soon begin receiving information on new publications on similar topics. Wouldn’t you like to promote your products and services in a similar manner yourselves, once you find yourself in the position of a seller?