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SEO MILLIONAIRE

When Michael Mottner got to the final round of interviews for that dream analyst job with Goldman Sachs, the interviewer took a look at his CV and noticed Mottner had claimed that in 2001 as a sophomore at Dartmouth he had founded and successfully managed a company called Wpromote. “In response to my bluff’, Mottner recalls, ‘he asked me, why would I want to work for Goldman Sachs, if my company was so successful.’ For Mottner, 29, this was the moment of truth. ‘I got up’, he says, ‘and I said, you know, you are right! This is not the job for me!’

After recovering from the shock, Mottner started building Wpromote, a SEO company that at the time was offering a cheap platform for getting sites onto the browsers. That was 2004, Google was just gathering pace but Mottner had a premonition about its future dominance. ‘I had much success with the pay-per-click services of Google’, he says, ‘They carried a lot of traffic, so I came to the conclusion that there was a market out there for managing and consulting other people’s campaigns.’

That’s precisely what Wpromote started doing: helping others with their PPC campaigns, choosing keywords and pricing. Mottner and his team learned much about what helps websites get a high Google rating and so Wpromote began offering SEO services.

The strategy paid off and Wpromote revenue rose from $500 000 in 2004 to $2.8 million in 2005 and $6.2 million in 2007. Even with the recent crisis looming Wpromote is charging forward.

Today the El Segundo, California-based company has 62 employees and offers PPC, SEO, web development and social networks advertising to 2300 satisfied customers, HP among them. Revenues for 2009 were $8.5 million and for 2010 are expected to reach $12 million.

Mottner tries to manage the company as though he will own it forever. ‘I believe setting up companies only to sell them is a dangerous thing’, he admits.

by Joel Holland for Entrepreneur Magazine

With the franchise of Kiberman you have the opportunity to start business as an online marketing consultant. This is a business that grows rapidly all over the world. Your services are needed by all companies, entrepreneurs, state institutions, organizations and public figures. The franchise is appropriate for active and entrepreneurial people. Experience in the field is not a must. The initial fee covers the necessary training which will turn you into a highly qualified internet marketing consultant in the following fields: online promotions, website optimization, online reputation management, direct marketing, social media marketing and others. The Internet advertising and promotion of goods, services and public causes will increase more and more because of the low price of that media and the opportunity for targeted reach of different market niches and specific consumers. Internet gradually replaces the traditional media, and shopping online becomes more and more popular. In a nutshell – Internet is becoming the place where we all will shop, communicate, get informed and find clients. Your main responsibility as a franchise partner of Kiberman is finding and consulting clients who need popularization on Internet. Your potential clients are all enterprises operating in your region: every producer, importer or distributor, plant, store, bar, hotel, media, real estate agency, private medical practitioners, etc. We can provide you with subcontractors that can do all the programming,

designing, link building, etc., so you don't have to do it by yourself, although you could maximize your profits by doing it. Becoming a partner of Kiberman you receive the exclusive rights over a given region and you will be our only representative there. For bigger cities it is planned to have a representative for every 200 000 citizens. The monthly royalty fee for using the brand name, the exclusive rights and centralized support and national advertising fund is 6% from the turnover but not less than a fixed minimum amount of money per month, and in the subsequent years this minimum sum will increase gradually. For the first 6 months our franchise partners are not subject to the minimum monthly franchise royalty fee. Kiberman aims to build an international network of online marketing consultants. We believe that the future of business is in the commercial chains which will leave “the sole proprietorships” in the past. Internet is far too powerful and dynamic environment for entrepreneurs to be able to capitalize its resources by using the services of friends and neighbors, which is the wide spread practice at the moment. And this is the first reason why you should start this business not independently but as a part of a chain which invests in know-how and development of new services. The second advantage is that an international chain has the image and authority, which very often makes clients prefer its services rather than those of freelancers or local firms.

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